Birchbox to launch a second, more personalized beauty subscription service

Birchbox to launch a second, more personalized beauty subscription service

click photo for more information
Birchbox to launch a second, more personalized beauty subscription service
Subscription beauty service Birchbox islaunching a new, pricier tier to its service, offering customers the ability to better customize their monthly box of products, along with other perks. The service, which is onlybeing offered to current subscribers for the time being, is $14 per month, compared with$10 per month for the original subscription. The launch […]

Subscription beauty service Birchbox islaunching a new, pricier tier to its service, offering customers the ability to better customize their monthly box of products, along with other perks. The service, which is onlybeing offered to current subscribers for the time being, is $14 per month, compared with$10 per month for the original subscription.

The launch comes aftera time when Birchbox had been in the press due to itsstruggles withachieving profitability. As Recode reported in August when the startup received a $15 million lifeline from investors in the form of a convertible note, the company had faced numerous challenges over the past year or so. This included a rash of newer competitors like Michelle Phans Ipsyas well aslayoffs. The report also suggested there may have been struggles with customer churn as current subscribers tired of their boxes, and inefficient marketing spend. (Birchbox denies these claims.)

Birchbox hadalso shopped for a potential acquirer last year, The WSJ reported in June, but failed to achievea deal.

The idea with Birchbox is to allow customers to sample beauty products like makeup, hair and skin care items, among other things through amonthly goodie box. Customers arethen encouraged to buy the full-sized items online. But, as Recode noted, only35 percent of Birchboxs revenue camefrom the sale of full-priced products. (That 35 percent figure is still accurate, a Birchbox spokesperson confirmed.)

The company also has a retail store in New York, which contributes to sales.

In total, Birchbox has over1 million subscribers, and 4 million total customers.

As for thenew subscription itself, it appears to be aimed at sendingcustomers more of the products theyre interested in, which would hopefully translate to more online sales.

new-birchbox-subscription

According to the Birchbox websites description of the new service, the upgraded subscription still includes just five samples, but now allows customers to select which category of products they want to try or they can choose to receive a fix-it box (one focused on an individual issue, like acne, e.g. ) in lieu of the monthly sample box.

Customers can also swap boxes for points to be used while shopping online, receive special discounts and will be fast-tracked to ACE status (Birchboxs VIP rewards program.)

These additions are meant to push Birchboxs best customers to spend more shopping its online store, in an effort to grow its e-commerce sales.

The new service tier is launching in March, the website noted. It will not replace the $10 per month subscription when it arrives, but will be available as the next step up.

A Birchbox spokesperson confirmed the launch via the following statement:

We are always innovating to stay as relevant as possible to our customers; we introduced features like Sample Choice and, more recently, Ship with Box, to allow subscribers to have more control over their monthly experience. With the majority of our traffic coming from mobile, we rearchitected our mobile web design this past fall to make it faster and more seamless for customers to check out on their phones resulting in our most successful holiday season to-date.

We are currently testing additional ways to allow subscribers to get the most out of their subscription. These new features have been in development for awhile and stem directly from customer research were thinking strategically about what our subscribers want more of and how to execute on that in a way that makes sense for our business.

Read more: https://techcrunch.com/2017/02/13/birchbox-to-launch-a-second-more-personalized-beauty-subscription-service/

He Collapsed And Died In Class. What Killed Him Is Probably Sitting In Your Fridge.

click photo for more information
He Collapsed And Died In Class. What Killed Him Is Probably Sitting In Your Fridge.
We’ve all been told that having too much caffeine isn’t good for us, but in this teen’s case, the consequences were fatal. On April 26, 16-year-old Davis Allen Cripe from South Carolina collapsed during class at Spring Hill High School after drinking three caffeinated beverages in a two-hour period. Despite the fact that Davis had […]

Technical Body Rules GM Mustard "Safe" For Health

click photo for more information
Technical Body Rules GM Mustard "Safe" For Health
A technical body has said that genetically-modified (GM) mustard is “safe for human and animal health” and did not threaten biodiversity. The Environment Ministry on Monday made public the body’s rep Read more: http://www.thehindu.com/sci-tech/agriculture/technical-body-rules-gm-mustard-safe-for-health/article9075202.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication

Nothing Would Stop Them From Getting Married. Not Even Death.

click photo for more information
Nothing Would Stop Them From Getting Married. Not Even Death.
When Andre Timberlake-Evans realized he was having health issues, he proposed to his loving girlfriend Maria. They planned to get married in Sicily within a year. But then, his health took a severe turn for the worse. Andre was shocked to learn he had incurable brain cancer. He didn’t waste any time marrying the love […]

Here Are 16 Foods So Bad For You They’re BANNED In Some Countries. But Not America.

click photo for more information
Here Are 16 Foods So Bad For You They’re BANNED In Some Countries. But Not America.
There are foods that you eat, possibly every day, that are so toxic that they are banned from being used in countries. The European Union, China and other superpowers have backed off from using some heavily processed foods and chemicals that have been proven to cause health issues when consumed. But not the United States. […]

My Little Girl’s Reaction To Real-Life Humpty Dumpty Is Too Precious For Words

click photo for more information
My Little Girl’s Reaction To Real-Life Humpty Dumpty Is Too Precious For Words
By Justine Persson – Community Member We decided to show our daughter a real-life enactment of Humpty Dumpty. She is three years old and was born with congenital rubella syndrome. Despite the many challenges, she has such a drive to experience everything in life. She learns through music and dance, and we are always asked […]

Eating Blindfolded Causes Something Extremely Peculiar To Happen

click photo for more information
Eating Blindfolded Causes Something Extremely Peculiar To Happen
Dark dining has been a popular culinary trend for a few years now. People are blindfolded and put in a dark space where they cannot see what they’re eating. Some say it enhances flavors and the overall dining experience, but is this actually true? Well, according to a recent study, eating and seeing do have […]

He Took A Pregnancy Test As A Joke…When It Was Positive He Learned Something Scary

click photo for more information
He Took A Pregnancy Test As A Joke…When It Was Positive He Learned Something Scary
Taking a pregnancy test can make people experience all kinds of emotions. One person might be scared while another might be hopeful. Usually they have one thing in common, though: the person peeing on the stick is a woman. Redditor CappnPoopdeck, whose post received more than 1,500 comments, recounted a story of a friend taking […]

You Probably Let Your Dog Do This All The Time, But Here’s Why You Should Be Careful

click photo for more information
You Probably Let Your Dog Do This All The Time, But Here’s Why You Should Be Careful
googletag.cmd.push(function() { googletag.defineSlot(‘/37886402/VN_PG_DTBT_ATF’, [728, 90], ‘VN_PG_DTBT_ATF_581168f19f0fc’).addService(googletag.pubads()) googletag.pubads().setTargeting(“NOVA_MB”, “VN_”); googletag.pubads().setTargeting(“NOVA_SC”, “VN_ORGN”); googletag.pubads().setTargeting(“NOVA_TS”, “TS_D”); googletag.pubads().setTargeting(“NOVA_AT”, “VN_ORGN_PG_D_REV_1.0_ASYNC_DEFAULT”); googletag.pubads().setTargeting(“NOVA_CC”, “VN_ORGN_D_UNK_118225_A”); googletag.pubads().setTargeting(“NOVA_PG”, “1”); googletag.enableServices(); googletag.display(‘VN_PG_DTBT_ATF_581168f19f0fc’); }); Like most other dog owners, I have no problem with letting my pups give me kisses. The one thing I won’t let them do, though, is lick near my mouth…because obviously, that’s just gross. […]

I’m Real Mask Sheet Package + Egg Pore Nose Pack with bonus Oil Blotting Paper – Best Korean Beauty Products, Facial Skin Mask. Pore Tightening Blackhead Minimize

click photo for more information
I’m Real Mask Sheet Package + Egg Pore Nose Pack with bonus Oil Blotting Paper – Best Korean Beauty Products, Facial Skin Mask. Pore Tightening Blackhead Minimize
TONYMOLY – I’m Real Mask Sheet (10 Sheets) Every mask sheet are individually wrapped 100% natural pulp, 3 layered pulp sheet prevents evaporation 5 free – parabene, talc, benzo-phenone, troethanolamin, artificial pigment How to use : After cleansing and toning apply the sheet mask for 20-30 minutes, then remove mask and pat remaining product into […]

Malady Nation: Lifestyle diseases — Personal and public choices eroding health

click photo for more information
Malady Nation: Lifestyle diseases — Personal and public choices eroding health
Non-communicable diseases (NCDs) linked to lifestyles have surpassed communicable diseases as the leading cause of lost productivity and premature deaths. According to a report in the Lancet journ Read more: http://www.thehindu.com/sci-tech/health/policy-and-issues/malady-nation-lifestyle-diseases-personal-and-public-choices-eroding-health/article8981992.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication

Reese Witherspoon Has Always Been Wild

click photo for more information
Reese Witherspoon Has Always Been Wild
Hollywood just refused to see it. View this image › Photos Courtesy of MGM / Paramount / Fox Searchlight / Everett; Chris Ritter / BuzzFeed Think of Reese Witherspoon without makeup. She’s been walking for days — traversing hundreds of miles. Without water, she might die. Her face is dirty and tanned, her lips are […]

Don’t listen to your deadbeat Twitter friends when they tell you to give Siri this command

click photo for more information
Don’t listen to your deadbeat Twitter friends when they tell you to give Siri this command
Don't ever just do what Twitter tells you to, guys.Image: brittany herbert/mashable Please, everyone: don’t ever, EVER just blindly follow directions from randos you follow on Twitter. Certain groups on the social network (read: teens) have tweeted this month to encourage followers with iPhones to give Siri a simple numerical command, “108,” and wait to […]

Guess What — Your Kids Want To Hear From You About Sex, So Start Talking!

click photo for more information
Guess What — Your Kids Want To Hear From You About Sex, So Start Talking!
Conversations about “the birds and the bees” are awkward nightmares many parents don’t want to have with their kids, but would you be more willing if you knew it’d help them make better and safer decisions about sex? According to a survey conducted by the National Campaign to Prevent Teen and Unplanned Pregnancy in October, […]

‘Fixer Upper’ star Joanna Gaines says skin care line rumors are ‘a scam!’

click photo for more information
‘Fixer Upper’ star Joanna Gaines says skin care line rumors are ‘a scam!’
“Fixer Upper” co-host Joanna Gaines took to Instagram on Saturday to clear up speculation that she is leaving her popular HGTV show to start her own skin care line, calling the rumors a “scam.”  Gaines, 39, posted a photo with the caption: “I wanted to take a minute to let y’all know that it’s simply […]

Christie Brinkley gets candid on her love life: There’s ‘nobody right now’

click photo for more information
Christie Brinkley gets candid on her love life: There’s ‘nobody right now’
When it comes to Christie Brinkleys love life, the 63-year-old supermodel admitted there nobody right now. Im loving my summer and [Im] kind of really too busy [to date], she told ETOnline. But Id slow it down a little if the right person came along. A post shared by Alexa Ray Joel (@alexarayjoel) on Jul […]
More