Birchbox to launch a second, more personalized beauty subscription service

Birchbox to launch a second, more personalized beauty subscription service

click photo for more information
Birchbox to launch a second, more personalized beauty subscription service
Subscription beauty service Birchbox islaunching a new, pricier tier to its service, offering customers the ability to better customize their monthly box of products, along with other perks. The service, which is onlybeing offered to current subscribers for the time being, is $14 per month, compared with$10 per month for the original subscription. The launch […]

Subscription beauty service Birchbox islaunching a new, pricier tier to its service, offering customers the ability to better customize their monthly box of products, along with other perks. The service, which is onlybeing offered to current subscribers for the time being, is $14 per month, compared with$10 per month for the original subscription.

The launch comes aftera time when Birchbox had been in the press due to itsstruggles withachieving profitability. As Recode reported in August when the startup received a $15 million lifeline from investors in the form of a convertible note, the company had faced numerous challenges over the past year or so. This included a rash of newer competitors like Michelle Phans Ipsyas well aslayoffs. The report also suggested there may have been struggles with customer churn as current subscribers tired of their boxes, and inefficient marketing spend. (Birchbox denies these claims.)

Birchbox hadalso shopped for a potential acquirer last year, The WSJ reported in June, but failed to achievea deal.

The idea with Birchbox is to allow customers to sample beauty products like makeup, hair and skin care items, among other things through amonthly goodie box. Customers arethen encouraged to buy the full-sized items online. But, as Recode noted, only35 percent of Birchboxs revenue camefrom the sale of full-priced products. (That 35 percent figure is still accurate, a Birchbox spokesperson confirmed.)

The company also has a retail store in New York, which contributes to sales.

In total, Birchbox has over1 million subscribers, and 4 million total customers.

As for thenew subscription itself, it appears to be aimed at sendingcustomers more of the products theyre interested in, which would hopefully translate to more online sales.

new-birchbox-subscription

According to the Birchbox websites description of the new service, the upgraded subscription still includes just five samples, but now allows customers to select which category of products they want to try or they can choose to receive a fix-it box (one focused on an individual issue, like acne, e.g. ) in lieu of the monthly sample box.

Customers can also swap boxes for points to be used while shopping online, receive special discounts and will be fast-tracked to ACE status (Birchboxs VIP rewards program.)

These additions are meant to push Birchboxs best customers to spend more shopping its online store, in an effort to grow its e-commerce sales.

The new service tier is launching in March, the website noted. It will not replace the $10 per month subscription when it arrives, but will be available as the next step up.

A Birchbox spokesperson confirmed the launch via the following statement:

We are always innovating to stay as relevant as possible to our customers; we introduced features like Sample Choice and, more recently, Ship with Box, to allow subscribers to have more control over their monthly experience. With the majority of our traffic coming from mobile, we rearchitected our mobile web design this past fall to make it faster and more seamless for customers to check out on their phones resulting in our most successful holiday season to-date.

We are currently testing additional ways to allow subscribers to get the most out of their subscription. These new features have been in development for awhile and stem directly from customer research were thinking strategically about what our subscribers want more of and how to execute on that in a way that makes sense for our business.

Read more: https://techcrunch.com/2017/02/13/birchbox-to-launch-a-second-more-personalized-beauty-subscription-service/

College Students Heard Whimpering, But Had No Idea What Was Hiding On Campus

click photo for more information
College Students Heard Whimpering, But Had No Idea What Was Hiding On Campus
Hope For Paws was recently called to a campus where students spotted a homeless Chihuahua hiding in a field. They thought she might have given birth to puppies and knew she needed help ASAP. Thankfully, Eldad Hagar quickly showed up on the scene, with help and a cheeseburger in hand. The small family was hiding […]

Healthy Eating Inspiration From 16 Precious Animals Who Love Their Veggies

click photo for more information
Healthy Eating Inspiration From 16 Precious Animals Who Love Their Veggies
If you’re a parent, then you know the never-ending battle to get your kids to eat their vegetables. As we’ve seen countless times before, trying to force your children to eat their daily servings of veggies simply doesn’t work. And although we can attempt to mask them in a variety of ways, somehow our children […]

What They Converted This Old School Bus Into Is Simply Awesome. I Want This Thing So Bad.

click photo for more information
What They Converted This Old School Bus Into Is Simply Awesome. I Want This Thing So Bad.
It all started when they bought a 1995 International Flat Nose Genesis school bus for $3,000. They hoped to convert the school bus into a bus they could use for their band and ministry traveling. It sounds boring, but I never realized a school bus could end up looking this good. They drove 8 hours […]

Waxing On Your Period, And Other Grooming Questions You’re Too Afraid To Ask

click photo for more information
Waxing On Your Period, And Other Grooming Questions You’re Too Afraid To Ask
“Down-there” grooming is a touchy subject … literally. Whether you leave the hair-removal process up to the professionals or you prefer to do your own “landing strip” at home (yeah, we went there), you’re probably still wondering if you’ve got this thing all figured out. So we took one for the team and asked Uni […]

LOreal Agrees to Buy IT Cosmetics for $1.2 Billion in Cash

click photo for more information
LOreal Agrees to Buy IT Cosmetics for $1.2 Billion in Cash
LOreal SA agreed to acquire IT Cosmetics for $1.2 billion in its largest acquisition in eight years, adding more than 300 skin-care and makeup products to its lineup. IT Cosmetics, backed by TSG Consumer Partners, will become part of the Luxe division of LOreal as part of the all-cash transaction, according to a statement on […]

Why Korean Skincare Needs To Be Added To Your Beauty Arsenal Like, Yesterday

click photo for more information
Why Korean Skincare Needs To Be Added To Your Beauty Arsenal Like, Yesterday
In case you’re unaware, Asian skincare productsspecifically Korean onesare having a moment in the states right now. But, Korean Beautyalso known as ‘K Beauty’ also known as ‘K-I-need-it-now-bye Beauty’products can be difficult to find. Unless you like, studied Korean in college and/or have a vacation home in Seoul. So, enter Sokoglam, an online K Beauty […]

Kit, the Expa-backed social network for product reccos, lands $2.5 million in seed

click photo for more information
Kit, the Expa-backed social network for product reccos, lands $2.5 million in seed
Kit, the Expa-backed platform for product recommendation, has today announced the close of a $2.5 million from Social Capital, Precursor Ventures, April Underwood, Ellen Pao, Authentic Ventures, Black Angel Tech Fund, and Expa. Kit lets users choose and review products theyve used and owned to build kits. These kits normally focus on a certain theme […]

Beauty and the beast cw Cat kicks ass

click photo for more information
Beauty and the beast cw Cat kicks ass
Read more: https://imgflip.com/gif/affd2

Moontree Beauty Skin Care Tool- Face Skin Care/5mm

click photo for more information
Moontree Beauty Skin Care Tool- Face Skin Care/5mm
ship from US Product Features Type:0.5mm Brand: Moontree Facial Skin Care Tool 100% New+ High quality stainless steel + Plastic

Blood Line

click photo for more information
Blood Line
Hiking on the Pacific Crest Trail in my late forties, and thinking about conversations I never got to have with my mother. View this image › Alice Mongkongllite / BuzzFeed During the six-hour flight to Seattle from my home in North Carolina in the summer of 2013, my period arrived before my flight landed. So […]

One Artist Creates A Breathing Chamber Of Rainbows In Madrid. It’s So Beautiful.

click photo for more information
One Artist Creates A Breathing Chamber Of Rainbows In Madrid. It’s So Beautiful.
The Palacio de Cristal is in Madrid’s Retiro Park. It’s full of beautiful plants, walks and buildings. One of the most impressive is a greenhouse you have to see for yourself. The glass and metal building resembles a giant greenhouse (which is good, since it was one originally). It housed exotic flora and fauna from […]

Life in the Peoples Republic of WeChat

click photo for more information
Life in the Peoples Republic of WeChat
Ive had WeChat on my phone since a vacation to Beijing last year, when friends there essentially ordered me to download it. More than 760 million people use it regularly worldwide; its basically how people in China communicate now. Its actually a lot of trouble not to use WeChat when youre there, and socially weird, […]

People Often Stare And Laugh At What This Guy Does With His Blind Dog. But I Think It’s The Best.

click photo for more information
People Often Stare And Laugh At What This Guy Does With His Blind Dog. But I Think It’s The Best.
When this man bikes down the street with his dog, people often give him long stares. It’s not their fault, he’s doing something pretty strange. He is pulling his beloved dog, Keller, behind him. She also happens to be a disable (but loving) dog and riding in a kayak. They are quite a pair. This […]

This Little Girl Never Saw Or Heard Her Mother Until This Amazing Moment

click photo for more information
This Little Girl Never Saw Or Heard Her Mother Until This Amazing Moment
At 2 years old, Nicolly Pereira never saw nor heard her mother. This toddler from Brazil was both deaf and blind. She was diagnosed with pediatric glaucoma after birth. The glaucomas in her eyes were so bad, she couldn’t even see light. Her mother was desperate to help her little girl. Nicolly received seven different […]

Dad Says Theres 1 Thing Hell NEVER Do if He Has a GirlThen Mom Sees This in the Bathtub

click photo for more information
Dad Says Theres 1 Thing Hell NEVER Do if He Has a GirlThen Mom Sees This in the Bathtub
It’s the first thing her husband told her when he found out they were expecting a girl… By Courtney Westlake When we found out we were expecting a little girl, my husband, Evan, told me one thing: I dont do girl hair. Braids, brushing, pigtailsforget it. Evan grew up with two sisters and has laughed […]
More