Beauty startup Glossier will start shipping to Canada, the U.K. and France, with more countries to come

Beauty startup Glossier will start shipping to Canada, the U.K. and France, with more countries to come

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Beauty startup Glossier will start shipping to Canada, the U.K. and France, with more countries to come
Glossier, the direct-to-consumer beauty startup thats raised $34.4 million in funding so far, will kick off its international expansion this month. Ever since Day 1, weve dreamt of making Glossier a global beauty movement that celebrates real girls in real life, founder and CEO Emily Weiss wrote in a blog post. And that moment is […]

Glossier, the direct-to-consumer beauty startup thats raised $34.4 million in funding so far, will kick off its international expansion this month.

Ever since Day 1, weve dreamt of making Glossier a global beauty movement that celebrates real girls in real life, founder and CEO Emily Weiss wrote in a blog post. And that moment is coming upreally soon actually. Glossier will start shipping its cosmetic and skin care products to Canada later this month, the U.K. later this year, and France in 2018, with other countries in the works.

Glossier launched in 2014, four years after Emily Weiss, a former style assistant at Vogue and W magazines, started blogging about beauty at Into The Gloss. Its most recent funding was a $24 million Series B led by Institutional Venture Partners in fall 2016 (other investors include Thrive Capital, which led Glossiers $8.4 million Series A in 2014).

At Disrupt NY in May, Weiss told the audience during a panel that beauty isnot traditionally a VC kind of business. But its a quarter-of-a-trillion dollar market globally, and ripe for disruption. The data speaks for itself. . .But you also wouldnt believe how excited people get when you put a bag of products on the table, men and women.

Weiss first detailed Glossiers expansion plans in a blog post two years ago about the challenges of making a cosmetics brand international. For example, Weiss explained that in new markets, brands need to find responsible parties, or partners that basically serve as a hybrid between a chemist and a lawyer to ensure that all products shipped overseas meet local formulation and packaging regulations. Then they have to figure out how to fit ingredient and application instructions in different languages on packaging without creating more waste. Glossiers goal is to respond to customer inquiries within 12 hours of their first email, so it also needed to create a customer service team that can work across time zones.

Glossier already has an office in Montreal and will open one soon in London. The company will take a deliberate approach to its international expansion, Weiss wrote, so it can build user communities in each country before launching in another one. She asked for suggestions about what countries to launch in next, but added that Glossier cant ship to places that require product testing on animals because it is a cruelty-free brand.

Read more: https://techcrunch.com/2017/07/12/beauty-startup-glossier-will-start-shipping-to-canada-the-u-k-and-france-with-more-countries-to-come/

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